Marketing Analyst
Company: Plymouth Rock Management Company of NJ
Location: Berkeley Heights, NJ
Posted on: May 5, 2017
Job Description:
Title: Marketing Analyst (Berkeley Heights, NJ) Description: Implement and advise on strategic initiatives that drive
acquisition and engagement of customers and prospects. Grow existing acquisition
channels and bring new ones into the mix, focusing on results and the
scale of the opportunity. Use internal and external systems to generate,
segment, cleanse, manage and maintain target email marketing lists and
oversee lead nurturing programs for Email, SEO, Social and Paid Marketing.
Translate complex and varied inputs including market data, market
research, consumer insights, and more into growth-oriented engagement campaigns and
manage analytic support for one or more marketing channels. Own
campaign processes from end-to-end from ideation, execution, to measurement. Work
across teams to better understand the customer and derive insights to
improve segmentation in order to position the right message to the
audience at the right time. Act as a thought partner for the marketing team to
encourage data-driven approaches and decisions and bring meaning and
understanding to data, and present findings in a clear and concise way with
actionable summaries. Create reports and interpret results to identify
cause-effect relationships in order to proactively provide analytical
insight, commentary and recommendations for optimizing effectiveness. Education and Experience: Master’s degree (or foreign educational equivalent) in
Business Administration, Marketing, Communications, Management,
Information Systems, or related field and two (2) years of experience designing,
planning, and executing digital marketing campaigns; or, in the alternative, a
Bachelor’s degree (or foreign educational equivalent) in Business
Administration, Marketing, Communications, Management, Information Systems, or
related field and five (5) years of experience as indicated above. Special Requirements: Also requires demonstrated expertise (DE): defining KPIs and
reporting methods to analyze campaign results, and providing
optimization recommendations; DE conducting and implementing continuous A/B
and multivariate testing methodologies to increase open, click,
lead, and conversion rates; and DE performing digital data mining and data
migration from CDR and data warehouse into Salesforce Marketing Cloud aka
Exact Target using XML feeds. To apply please email resume clearly referencing Job Code #
JO-1704-1359 to recruit@plymouthrock.com
Keywords: Plymouth Rock Management Company of NJ, Union City , Marketing Analyst, Other , Berkeley Heights, NJ, New Jersey