Marketing Specialist
Company: Gap International, Inc.
Location: Springfield
Posted on: May 3, 2024
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Job Description:
GAP INTERNATIONAL: A unique, purpose-driven, consulting company
ABOUT THE ROLE We are seeking a Digital Marketing Specialist to
join our team and drive our digital marketing efforts to new
heights, expanding our reach and increasing brand awareness. In
this role, you will be responsible for developing, executing, and
assessing performance of marketing initiatives to drive new client
acquisition and current client engagement. You will be an essential
partner to generate demand, leveraging data to create powerful
touchpoints for each stage of the marketing funnel. This position
requires a combination of creativity, analytical skills, and
technical proficiency. If you are passionate about data-driven
marketing strategies and thrive in a fast-paced environment, we
want to hear from you! ABOUT GAP INTERNATIONAL Gap International is
a global performance consulting company based just outside of
Philadelphia. We specialize in helping leaders articulate and
fulfill the boldest possible future for their business, creating
breakthrough outcomes and aligning the organization's actions to be
consistent with that future. For over 40 years, we have had an
expertise in identifying and shifting mindsets in the organization
to deliver unprecedented, quantifiable business results. With
proven and proprietary methodologies that embed lasting change
across an organization, our work unleashes teams across the
business to innovate and create new pathways to achieve the desired
outcomes for their business. RESPONSIBILITIES Develop and implement
comprehensive digital brand awareness strategies aligned with
company objectives Partner with business development leaders to
execute lead gen and nurturing strategies across all stages of the
business development funnel Utilize a variety of digital marketing
channels, including but not limited to SEO, SEM, email marketing,
content marketing, digital advertising, and social media to attract
and engage target audiences Manage the MQL process, including lead
attribution model Manage and execute marketing and sales email
campaigns within CRM (Dynamics 365) Optimize landing pages, website
forms, and conversion paths to improve lead capture and conversion
rates Monitor, analyze, and report on key performance metrics, such
as website traffic, conversion rates, lead quality, and ROI, to
track the effectiveness of campaigns Generate actionable
recommendations based on data insights to drive decision-making and
improve marketing outcomes QUALIFICATIONS 4+ years of marketing
experience Undergraduate degree required Proven experience in
digital marketing analytics or a similar role, including experience
with multi-touch lead attribution tools Demonstrable experience
creating, executing and measuring B2B lead gen strategies
Proficiency in Google Analytics, CRM platforms, and email platforms
such as Hubspot, Constant Contact, MailChimp or similar Track
record in managing SEO, SEM, SMM, and email marketing campaigns
Strong analytical skills with ability to interpret complex data
sets; ability to communicate insights to drive informed
decision-making and optimize campaign performance Team player with
the ability to collaborate effectively with cross-functional teams
GAP INTERNATIONAL ASSOCIATES Purposeful people at work impacting
companies around the world. People who thrive in a learning
environment and enjoy learning, growing, and performing at their
best; energized to continually push beyond their comfort zone.
Comfortable with ambiguity; eager to take on things they don't know
how to do. Curious and flexible when it comes to their own growth
and development, as well as receptive to coaching and feedback to
maximize their potential. Willing to communicate and contribute
thoughts, insights and new ideas to senior leaders both internally
and externally. One thing that differentiates one's experience at
Gap International is everyone has the opportunity to learn our
unique consulting methodology. We believe it is an important aspect
of working with us to become facile in how we produce outcomes with
clients. Whether one actually consults is based on preference and
need, but going through our training program is a key part of
successful employment at Gap International. WHAT WE OFFER
Purpose-driven work An unmatched culture and commitment to ongoing
growth and development Highly competitive health benefits Generous
401k Bonus based on company and individual performance Tuition
reimbursement International travel opportunities Gap International
associates are based out of our corporate office in the
Philadelphia metropolitan area. In order to be considered for this
role, applicants should be legally authorized to work in the US.
Employment Type: Full Time Years Experience: 5 - 10 years
Bonus/Commission: No
Keywords: Gap International, Inc., Union City , Marketing Specialist, Advertising , Springfield, New Jersey
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