Product Director (Senior Manager), Market Access Marketing, Prostate Portfolio

Company: Disability Solutions
Location: Horsham
Posted on: May 3, 2024

Job Description:

Janssen Biotech Inc., of the Johnson & Johnson family of companies, is currently recruiting for a Product Director, Market Access Marketing, Prostate Portfolio located in Horsham, PA. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at . The Product Director will oversee the development and implementation of market access strategies supporting ERLEADA-- and AKEEGA---. In this role you will shape market access strategies across channels to drive access, affordability, and persistency for ERLEADA-- and AKEEGA--- patients, as well as drive field execution of market access messaging. The Product Director will work closely with multiple functions including Strategic Customer Group (SCG), Patient Engagement and Customer Solutions (PECS), Government Affairs, Policy and Advocacy, Franchise Marketing, Sales, Sales Training, Business Analytics, Medical Affairs, RWV&E, R&D, and outside vendors to effectively execute key commercial activities. Position Description:

• Lead development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals
• Develop differentiated market access assets and solutions for relevant stakeholders, including but not limited to, Population Health Decision Makers that address identified brand opportunities
• Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with Global Commercial Strategy Organization (GCSO), Strategic Customer Group (SCG), Patient Engagement and Customer Solutions (PECS), Sales, Sales Learning & Development, Medical Affairs, and other key internal business partners
• Develop content with learning and development team for sales meetings and ongoing field development to support brand strategies
• Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team

Keywords: Disability Solutions, Union City , Product Director (Senior Manager), Market Access Marketing, Prostate Portfolio, Advertising , Horsham, New Jersey